Aside from the initial concept of the mobile app, which was slowly realized through research and interviews with my client, I was solely responsible for the project from iteration to final prototyping. Most features on the app are a result of the collaborative effort between me and my client.
Project Duration: 1 Week / Team Members: 1 / Tools: Photoshop
Matthew Earnest is a hustler, a multi-hyphenate and a man always on a mission. Holding various freelance jobs and being a part-time Lyft driver and DJ means that he has to constantly zip across town and be on the go to conduct impromptu meetings throughout the week. As a result, he often run into issues with time management, scheduling conflicts from overbooking his day, which all prevents him from maximizing his productivity.
He feels that traditional scheduling apps lack the mechanism and flexibility to inform him of a possible scheduling conflict ahead of time, when appointments are booked too closely in hours or are far apart in locations. I also suggested implement a feature that generates date proposals in real time without him having to check his calendar or delay his RSVP response.
I decided to review the most popular agenda/calendar apps that are currently available on the market.
There are various agenda apps out there that suits various user needs: some are catered to the everyday user, some to professionals such as project managers and therefore have a greater focus on data storage and social integration components. Some are for business travelers, who need to adhere to agendas across international time zones.
All in all they each meet the needs of various individuals, however, none of them feature a system that could effectively address issues Matt is facing, such as scheduling conflicts, travel logistics or time management in a real time manner.
USER INTERVIEW INSIGHTS
From my interview with Matt I was able to learn that the existing apps available do not address his challenges and source of stress. What Matt needs is an app that meets his specific needs in managing both him and his unpredictable work schedule.
IDENTIFYING USER NEEDS
Here is an overview of Matt's average commute throughout his hectic day of meetings. From his home, he travels to a meeting in the financial district, then to his office in the Mission and onwards to another 3 meetings in the East Bay and Fillmore before returning home.
With a work schedule mostly comprised of meetings around the city, it is crucial for Matt to streamline his travel route, and plan his meeting locations strategically to save on travel time and cost.
Based on our research, we were able to narrow it down to the following 3 priorities:
1) Appointment Location and Travel Time Tracking 2) Date and Location proposal capability 3) Commute, Routing and Transportation suggestions.
UNCOVERING THE SOLUTION - MAPPING OUT FEATURES
Based on the white-boarding and ideation process I found that the following key design features would greatly address Matt's key concerns.
Below is the final prototype of Onpoint's user task flow:
After a few rounds of user-testing, we were able to uncover Matt's key motivations and behavior when it comes to using an agenda app. There is a huge emphasis paid towards flexibility in usage and response format when scheduling his meetings. Therefore, we decided to focus on the task of scheduling meetings, featuring multiple response formats.
To better understand the design flow and task at hand, I have added commentaries that will guide viewers through the process and keep them informed each step of the way.
Final interactive mockup of the new mobile app.